Your Partners in PR
Echo is a full-service, independent public relations, and digital marketing agency. We offer big agency services that are backed by personal attention and boutique agency prices. We are the partners of choice for companies that want a strategic agency that can execute effectively and consistently deliver measurable results.
Our impressive track record and continued growth through referral speaks to our passion for PR, our incredibly talented and highly experienced team, our deep technology and business expertise, and the strength of the partnerships we develop with our customers.
We are the partners of choice for companies that want a PR agency that thinks strategically and executes effectively to consistently deliver results.
We pride ourselves on our business writing services, and our ability to explain technical concepts in an easy-to-understand manner.
We help our clients build relationships with key audiences across social networks.
We develop and execute integrated marketing strategies and campaigns that are social by design and deliver measurable success.
A Smart Choice
Since 2001, Echo has been the PR partner of choice for a variety of clients, from startups and mid-size businesses to global enterprises.
Our public relations, content development, digital and integrated marketing services all form part of our own strategy to help our clients achieve their corporate objectives and positively impact their bottom line.
The work we do begins with a well-defined strategy that is creative, innovative and designed to address the unique requirements of each client. We are precise in our execution, and continually fine-tune our approach to take advantage of changing market dynamics and opportunities.
A Talented Team
The success of our business is testament to the network of talented and highly experienced PR specialists, marketing professionals, digital strategists and business writers that are part of our team. We are proud to have some of the brightest stars and sought after professionals in the industry working with us to deliver world-class results for our clients. We are all passionate about the work we do, and pride ourselves on our unfailing tenacity and unwavering commitment to helping our clients succeed.
Meet the crew
Jodi Echakowitz has over two decades of international public relations and communications experience working with multinational corporations as well as early stage ventures in technology, mobile/telecom and other industry sectors.
Since founding Echo in 2001, she has developed and implemented highly successful public relations and digital marketing programs for clients. Over the years, she has earned a reputation for delivering value to organizations such as BlackBerry Partners Fund, Descartes Systems Group, Farelogix, Hitachi Data Systems (Canada), Symantec, Sympatico.ca, Trendsmedia, and others.
Prior to entering the consulting field, Jodi held a variety of senior media and analyst relations roles for market-leading technology companies. At Delano Technology, she worked with high profile, multinational public relations agencies to implement the launch of the company’s CRM and e-business platform, and support its highly successful IPO. During her tenure there, the company won numerous corporate and product awards. At MGI Software, Jodi played an instrumental role in launching and creating awareness for the company’s photo and video editing software. Jodi began her career in Canada at Delrina, where she handled public relations activities for its flagship WinFax product as well as electronic forms product offerings. Following Delrina’s acquisition by Symantec, she also provided PR support for Symantec’s remote access solutions. Jodi began her public relations career in South Africa at I.T. Projects, a technology consulting organization.
Jodi sits on the board of the Asperger’s Society of Ontario and frequently volunteers her time to support the non-profit organization.
Kari Wise has over two decades experience in public relations and marketing communications in both agency and corporate environments. She has been a key consultant on teams at several boutique agencies, developing and implementing campaigns that successfully increase brand visibility and market leadership for national and international clients, from small start-ups to Fortune 100 companies.
While Kari’s focus has been on telecommunications and IT over the last several years, she has also spearheaded successful PR and marketing communications programs in the security, energy, semiconductor, building, health, and agribusiness segments.
Kari’s expertise includes assisting clients develop and execute multi-faceted communication strategies with compelling messaging that capture media and customer attention. She works in partnership with her clients and uses the full range of social media, online and traditional PR and marketing communications tools to help them build brand awareness, increase market share, launch new products, and support opportunities for M&As.
Kari’s success in PR has resulted in several awards of recognition for her clients. Her Small Budget Crisis Communications program for one international client won a Stevie Award. She has helped clients win numerous prestigious awards for products, leadership, customer relations and corporate excellence.
Kari has a Bachelor of Science in Business Administration with an emphasis in Marketing from the University of Phoenix.
Marisa has 15 years of communications experience in the technology industry, working in both agency and corporate settings. Her work spans a range of technology sectors from deep tech, such as semiconductors and storage, to consumer and mobile apps. Marisa has worked with clients in various stages of their lifecycles – from startups to medium-sized enterprises to multinational, publicly traded companies.
Marisa’s skill set includes strategic communications planning, crisis communications, media and analyst relations, customer reference programs, content creation, and social media. In 2011 she led her team to a 2011 Golden Bridge Award for Crisis/Issues Management, and was a Distinguished Honoree for two 2011 International Business Awards for Communications/PR Campaign of the Year.
Marisa holds a Bachelor of Applied Arts degree in Journalism, and a Master of Communications Management degree.
With over 25 years of business communications experience, Terry has provided strategic counsel to communications and marketing teams in both Fortune 500 companies and start-ups – from Hewlett-Packard to simplyaudiobooks.com.
Terry is a creative problem solver. He provides excellent conceptual ability to integrate marketing initiatives and move from concept to market profitably. He’s a top-notch written and verbal communicator, motivated by results achievement.
As the first contract hire for BenchMark Communications Inc. in 1993, Terry was instrumental in the early growth, consistent profitability and ultimate success of this marketing communications consulting company that grew from a one-person shop to the fifth largest PR agency in Canada according to PRWeek magazine 2001 rankings. Terry was involved in the sale of BenchMark to the Omnicom Group Inc. in 1998; the merger with Canada Porter Novelli in 2000; and the launch of two separate, subsidiary communications/PR companies in 2002.
Terry was in print publishing prior to entering the world of public relations and business communications. In the span of 15 years, he was a writer, executive editor and publisher for various magazines including Government Business, CAD/CAM & Robotics and ComputerData, to name but a few.
Caroline McGrath is a multi-disciplined marketer and award-winning communications strategist who helps build brands. She brings 15+ years of experience helping organizations reach customers and stakeholders with messages that educate, inform, influence and engage. She has a proven track record developing content-driven PR strategies that build brand awareness, engage audiences and expand customer channels. She specializes in B2B and B2C markets including telecommunications, information technology, energy, mining/minerals, CleanTech, sustainability and CSR.
Caroline’s experience includes roles in corporate, government and agency environments, with integrated skills that cross owned, earned and paid platforms. Her corporate background includes senior roles with global industry leaders and innovators such as Seiko Epson, Tektronix and Xerox. She has worked with government and not-for-profit organizations such as the AGCO (Alcohol & Gaming Commission of Ontario) and Skills/Compétences Canada. In 2007, Caroline launched CMM Communications Inc., a network-based consultancy that provides strategic PR planning and communications services for clients in enterprise, industrial, public sector and consumer markets. Brand portfolio includes Bell Sympatico, Globalstar Canada Satellite Co., SPOT LLC, Fluke Electronics Canada, Fluke Networks, BioteQ Environmental Technologies, CentriLogic, and the Canadian Institute of Mining, Metallurgy and Petroleum. Caroline works with boutique and leading PR agencies, providing freelance consulting services.
Caroline is a recipient of an ACE Award from the Canadian Public Relations Society. She has served on the Board of the Internet Advertising Bureau of Canada, and holds a Bachelor of Arts Degree from Carleton University.
Kathy Hughes brings several years of administrative experience in public relations and the financial services industry to the Echo Communications team. A detail-oriented person with strong analytical skills, Kathy is focused on a combination of editorial research, database development and management, and administrative support.
Prior to her work in public relations, Kathy was with Sprott Securities Ltd., a boutique institutional brokerage firm, where she assisted the President and CEO. She was previously a retail investment advisor assistant with Nesbitt Burns. During her time there, she dealt with all aspects of retail brokerage services, from client trading to reports. She began her career in client relations with a mutual funds company after graduating from Queen’s University.
Michelle Magee is a Senior PR Consultant specializing in media and blogger relations.
Michelle is known for her strong knowledge of the media and her excellent relationships with reporters, producers, lifestyle bloggers and other gatekeepers. Michelle consistently places stories for clients with mainstream media outlets as well as trade and business publications. Her creativity in pitching stories is matched by her commitment to delivering consistent and outstanding results.
Michelle develops and executes strategic and highly targeted media strategies for a broad range of clients – from consumer technology and personal finance to travel. Since 1995, Michelle has worked on both the corporate and agency sides of the business. She started her career with Hill & Knowlton Canada and then moved onto the corporate side for Encana (formerly PanCanadian). During her career, her clients have been among the best brands in consumer packaged goods, technology, associations, health care, fashion, personal finance, travel and home decor. She has been working with Echo for the past 10 years.
Michelle holds a Bachelor of Public Relations from Mount Saint Vincent University and a Bachelor of Arts (Honours English) from Queen’s University. She is based in Toronto.
Tonja Aldis is a results-driven marketing and public relations consultant with extensive experience supporting the needs of companies in the high tech sector. Her marcom and PR expertise includes working with Silicon Valley-based startups looking to expand their reach in North America and beyond.
With a primary focus on media relations and community management, Tonja has secured coverage in many top tier media outlets and blogs, and has managed social media programs to help companies build their communities and maintain a consistent presence across social channels. Tonja also has experience with uncovering and securing many speaking opportunities at high profile industry conferences.
Prior to joining the consulting world, Tonja worked at various startups in the San Francisco Bay Area running marketing programs and events, lead generation, marketing communications, and website projects. She has worked with early stage startup companies, as well as small, and medium sized businesses. Tonja holds a Bachelor of Arts Degree in English from Carleton University.
As a digital communications and social media marketing strategist, Eden works with startups, agencies and top-tier companies, helping them cut through the online noise and create programs that are engaging, inspired and different. She believes in the power of online conversations and experiences, and how they can challenge people’s perceptions of brands.
With 25 years of communications experience, including 19 years in digital, Eden has a knack for integrating online campaigns into overall marketing plans in a way that is seamless, smart and strategic. From concept to execution to monitoring and measurement, Eden helps companies develop programs that transform brands, build relationships and grow businesses.
In 2012, Eden added curriculum developer/instructor to her role with the launch a Digital Strategy and Communications Management certificate program at University of Toronto School of Continuing Studies. She has also co-developed a course for Humber public relations BAA program and has been a frequent guest speaker for journalism, business and public relations classes at several Ontario universities.
Eden is an active participant in the Canadian digital community, she volunteered as lead co-organizer of PodCamp Toronto for five years. A sought-after speaker, Eden is frequently invited to join panel discussions and speak at workshops and conferences for a variety of companies and organizations including the Ontario Government, the Canadian Public Relations Society, mesh conference and Social Capital Conference.
Backed by over 12 years of experience, Lizanne McReelis develops and implements effective, integrated business-to-business marketing communications programs that strategically map back to clients’ business goals and deliver high-impact results.
Lizanne has worked in both agency and corporate environments. Before establishing her own consulting practice, Lizanne was at an award-winning PR agency, Strategic Objectives, where she managed the Interac Association account and exceeded client expectations by delivering unprecedented results within an extremely short time frame.
Prior to this role, Lizanne was at Ingram Micro where she led the Fortune 500 Company’s marketing services department and developed targeted marketing communications programs for IT vendors and resellers in Canada. In addition, Lizanne has held senior communications roles at Hewlett-Packard (Canada) Co., Porter Novelli Canada, and Hummingbird Communications.
Sumeeta Kohli has over 12 years experience in the telecommunications and IT industry. Her particular area of focus is strategically-driven B2B and B2C marketing programs and campaign management in key verticals such as retail, partner and c-commerce based marketing. Throughout her career, she has developed extensive expertise in strategic development, management and execution of global partner online portals and marketing program management, with a focus on acquisition and retention-focused campaigns.
Sumeeta was most recently a Senior Program Manager with Research in Motion (RIM), where she was responsible for global marketing management. Prior to that, she was a Small Business Channel Manager with Rogers, where she led strategic development and execution on small business distribution channels to drive profitability and performance growth. Sumeeta began her career with North America’s top IT Distributor, driving both b2b and b2C reseller-based marketing programs and campaigns.